Term Website Project — Submission Checklist
Deliverables to Submit
To Gradebook
To Discussion Board
Video Recording Script (~4 min)
1. Website Overview (1 min)
- Intended audience: Marketing managers, agency directors, and academic search committees looking for a practitioner who bridges data engineering and digital marketing.
- Structure: Home → Digital Marketing → Marketing Analytics → Teaching → Services → AI Growth Lab (RevealJS) → Résumé
- Design philosophy: Clean, professional, content-led. Flatly theme with custom SCSS. Emphasis on real project outcomes over decoration.
- Brief tour: Briefly show the home page, then navigate through the nav.
2. Website Traffic Analytics Page (1.5 min) — Workshop Analytics
- Go to Teaching → Workshop Analytics
- Show the Shiny interactive app: YouTube views and watch hours across 13 workshops
- Demonstrate filtering by series (R Series, Quarto Series, Standalone)
- Click a bar to show the workshop preview card and YouTube link
- Highlight the stat boxes: 16,984 total views, 1,891 watch hours
3. RevealJS Presentation Page (1.5 min) — AI Growth Lab
- Navigate to the “AI Growth Lab” tab
- Open the embedded RevealJS deck
- Show how slides are styled: custom theme, typography, layout
- Navigate through a few slides to show content depth
- Mention it was built with Quarto RevealJS (programmatic slide authoring)
- Press F for full-screen to demonstrate
Structure Compliance
| Required Tab | Status | Page |
|---|---|---|
| Home Page | ✅ | index.qmd |
| Digital Marketing | ✅ | digital-marketing.qmd |
| Marketing Analytics | ✅ | marketing-analytics.qmd |
| Resume | ✅ | resume.qmd |
| RevealJS Presentation | ✅ | presentation.qmd (AI Growth Lab) |
| Website Traffic Analytics | ✅ | workshop-analytics.qmd (under Teaching) |
| Optional tabs | ✅ | Teaching, Services |
Rubric Self-Assessment
| Criterion | Notes |
|---|---|
| Looks professional | Consistent theme, color palette, typography |
| Target audience clear | Stated on Digital Marketing + Marketing Analytics pages |
| Content/style guidelines met | All 6 required tabs present |
| Home page adequate | Photo, education, skills, career objectives, recognition |
| Digital Marketing content | 5 projects: Rising Stars, TRI SEO, Cascade CMS, Email/HubSpot, Chubb Archive |
| Marketing Analytics content | 4 projects: BigQuery pipeline, ONT airport, Shiny/GPS app, team dashboard |
| Presentation tab showcases technical prowess | RevealJS built with Quarto, custom theme |
| Highlights strengths | Data engineering + marketing analytics + teaching trifecta |
| Easy to navigate | Clear navbar, dropdown for Teaching |
| SEO ready | open-graph, twitter-card, site-url, page descriptions on all pages |