Résumé
You can view my a pdf version of my résumé here.
Professional Summary
Analytical and results-driven professional with expertise in digital marketing, data analysis, and research. Proficient in R, Python, SPSS, and web analytics. Adept at transforming raw data into actionable insights, streamlining processes, and communicating findings to diverse stakeholders.
Technical Skills
- Programming Languages: R, Python, SQL
- Web Technologies: HTML, SCSS, Quarto, Hubspot, Google Analytics, CMS Platforms
Awards & Recognition
| Award | Year | Institution |
|---|---|---|
| MDSM Student of the Year | 2026 | College of Business Administration, Cal Poly Pomona |
Education
| Degree | Year | College | Institution |
|---|---|---|---|
| Master of Science, Digital Marketing | 2024 - Expected Graduation May 2026 | Singelyn Graduate School of Business | Cal Poly Pomona |
| Bachelor of Science, Computer Information Systems | 2018 - 2020 | College of Business Administration | Cal Poly Pomona |
Leadership
Founder & President, OptiMark
2026 – Present
- Founded OptiMark, an officially university-recognized student organization at Cal Poly Pomona focused on digital marketing education and professional development.
- Built and manage the organization’s web presence and brand identity.
Work Experience
Associate Analyst, Robert D. Niehaus, Inc.
Mar. 2021 – Sept. 2024
- Collected and analyzed data for military installations across the U.S. as part of the Housing Market Analysis (HMA) team.
- Compiled and analyzed rental and utility data for 300 military housing areas for the Basic Allowance for Housing (BAH) program.
- Supported Tenant Satisfaction Surveys and Military Personnel Housing Surveys to assess housing quality and satisfaction.
- Developed and maintained R scripts to improve the efficiency and safety of data collection and analysis processes.
- Refactored Python scripts into R, ensuring seamless integration with existing R-based analytics workflows.
- Interacted with clients to ensure data and analysis met their specific needs and expectations.
Web Design and Media Analytics Team Lead, Center for Customer Insights and Digital Marketing
Aug. 2020 – Jan. 2021
- Led a website navigation redesign effort.
- Trained and mentored team members on web design, HTML/CSS, and the university’s CMS.
- Introduced individual webpage and overall website tracking on the organization’s website using Hubspot.
- Created and led a six-part workshop series demonstrating R programming, data wrangling, and data visualization to over 100 professionals, professors, and students.
- Recorded virtual R tutorials for use in graduate-level coursework.
- Proposed and implemented new additions and revisions for the organization’s website.
- Determined KPIs and assessed goal achievement.