Jarrod Griffin
Data pipeline engineer. Marketing analytics educator.
I build the infrastructure that turns raw marketing data into reliable, actionable intelligence — and I teach people how to do the same. My work lives at the intersection of data engineering, digital marketing, and education.
What I Do
For Organizations
- Data pipeline architecture — connecting your marketing stack (GA4, GTM, CRMs) to scalable, queryable infrastructure
- Analytics implementation — tracking setup, attribution modeling, and conversion analysis
- Custom reporting — dashboards and reproducible reports built around your KPIs
- Team training — hands-on analytics workshops for marketing and data teams
For Academic Roles
- Courses in marketing analytics, data visualization, and R/Python
- Curriculum grounded in real industry tools and workflows
- Workshop series with 17,500+ YouTube views and adopted as a graduate-level prerequisite
- R workshop curriculum adopted as a graduate-level prerequisite at Cal Poly Pomona
About
I’m completing my M.S. in Digital Marketing at Cal Poly Pomona (May 2026), where I was named CBA Student of the Year 2026. Before graduate school, I spent three years as an Associate Analyst at Robert D. Niehaus, Inc., building and maintaining R-based data pipelines for housing market analysis across 300+ U.S. military installations.
My technical foundation spans R, Python, SQL, and the full modern marketing analytics stack — GTM, GA4, BigQuery, Shiny, and Quarto. I’ve used these tools to build client-facing pipelines, geospatial market analysis applications, and reproducible research curricula.
I founded OptiMark, a university-recognized student organization at Cal Poly Pomona dedicated to digital marketing education and professional development, and I’m actively seeking opportunities to teach, consult, and collaborate at the intersection of data and marketing.
Selected Work
Rising Stars Muay Thai
Built a full analytics stack from scratch — GTM, GA4, a BigQuery data pipeline, and logistic regression for conversion modeling. Grew the site to 3,500 unique visitors in two months.
R & Quarto Workshop Series
Designed and delivered 13 workshops at Cal Poly Pomona. The series amassed 17,500+ YouTube views and was adopted as a prerequisite for a graduate-level course.
Airport Parking Analytics — ONT
Multi-year operational time-series analysis for Ontario International Airport, presented at the CEO Business Challenge. Interactive visualizations built in R under strict data governance requirements.
Recognition
- Singelyn Graduate School of Business MSDM Student of the Year — College of Business Administration, Cal Poly Pomona
- CBA Innovation Symposium — Presented AI Growth Lab, exploring AI-driven growth strategies in digital marketing
- Founded OptiMark — Officially university-recognized student organization at Cal Poly Pomona
Let’s Connect
Whether you’re looking for an analytics collaborator, a consultant to build your marketing data infrastructure, or a potential lecturer — I’d love to hear from you.